Morning Consult's Supply Chain Indexes of Consumer Inflation Pressures
In the U.S. Supply Chains and Inflation report, we label the y-axis for the charts that illustrate the five indexes with a generic “Less/More” description, as shown above. This means that positive index scores correspond to more of an activity (e.g., more trading down), while negative scores correspond to less of an activity (e.g., less trading down). For instance, the 2.6 value for Price Sensitivity in May 2022 reflects the fact that, on average across product/service categories, the share of adults who walked away from a purchase when the price exceeded their expectations was nearly 3 percentage points higher than the share who made the purchase anyway.
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